Commercial
vanguard
VANGUARD - Free the future
PRODUCED BY: Nunatak Film
DIRECTED BY: Federico Modica
The whole winter 2020-21 will remain fixed in Nunatak’s memories for several different reasons.
Good and Bad reasons.
Due to the Covid19 pandemics every ski center in the Dolomites had to close.
In the same time our friends at La Sportiva came out with VANGUARD, a new boot dedicated to freeriders that like to enjoy some uphill as well. The company La Sportiva had only one request: to launch LaSpo style into another world, a rarely explored one: the world of free ski. Working side by side with the client, Nunatak decided to highlight the product into the natural environment where LaSportiva was born and grew up: Val di Fiemme.
The campaign highlights breathtaking visuals from some of the top spot of Val di Fiemme, skiing action in different backgrounds and adventure moments in the fresh powder.
The project was challenging in many facets. A middle large crew and an extremely technical setup, facing temperatures touching -18.
The entire campaign was shot on RED 5K GEMINI as A cam and ZCAM F6 as B camwith additional technical setups including the Freefly system MOVI PRO, DJI Inspire 2 and several different rigging manually built by our team to face every challenge given by the extreme outdoor situation.
Nunatak Film, as the production services provider, we worked extremely hard to show our signature style in every image.
Last but not least the sound has been tailor-made by our skilled sound producer and composer Marco Mattia that worked hard to reinterpret the meaning of the boot, the style of the company to give every words and every sound a precise meaning.
